Run forty clients
like you run four.
Zoppl connects every ad, analytics and catalog account your agency manages, finds what is underperforming with auditable math, and applies the fix — after a human approves it.
Self-hosted AI — your clients' data is never sent to a third-party model provider.
Cost per lead up 41% on “Retargeting · Broad” over 7 days while spend held flat. Frequency crossed 4.2 — the audience is saturated.
PROPOSED · Reduce daily budget $180 → $120 and cap frequency at 3
CONNECTIONS
One connection. Four jobs.
A single grant on a channel powers paid ads, organic publishing, social listening and competitor research. Connect once — every mode lights up. Disconnect and the affected capability degrades gracefully instead of breaking.
Channels
Event sources & catalogs
THREE MODES, ONE OPERATOR
Not another dashboard.
Reporting tools tell you what happened. Zoppl runs the account — across paid, organic and competitive — and hands you the decision, not another chart to interpret.
Paid
Campaign, ad group and ad hierarchy across every channel. Detectors catch overspend, creative fatigue and bid inefficiency; approved fixes go straight to the platform.
- Budget & bid changes
- Creative fatigue detection
- Bulk import
- Cross-channel rollup
Organic
Compose once, schedule everywhere. The same content unit works as an organic post or as ad creative, so nothing gets rewritten twice.
- Multi-platform publishing
- Scheduling & queue
- Social listening inbox
- Sentiment & intent
Competitive
Track the accounts you actually compete with. Zoppl watches their live creative, finds the positioning gap, and drafts the counter.
- Ad-library monitoring
- Positioning-axis analysis
- Counter-strategy drafts
- Share-of-voice
THE DIFFERENCE
A dashboard reports.
An operator does the work.
Legacy · A reporting tool
Shows you charts. You still read them, work out what is wrong, decide the fix, then log into six platforms to apply it — every Monday, for every client.
- Charts you interpret yourself
- Diagnosis lives in your head
- Fixes applied by hand, per platform
- Numbers with no stated confidence
Zoppl · An operator
Reads every account on a schedule, diagnoses with arithmetic you can audit, proposes the exact change, and applies it to the platform the moment you approve.
- Findings ranked by impact
- Deterministic detectors, auditable
- One approval applies the change
- Provenance and confidence on every figure
HOW IT WORKS
Diagnose. Approve. Act.
Connect
Grant access once per channel. Zoppl pulls spend, impressions, clicks and conversions on a schedule — and shows you exactly when each number was last synced, so you never present a stale figure to a client.
Diagnose
Deterministic detectors run first: auditable arithmetic against thresholds tuned per vertical. Only then does the language model write the explanation and rank what matters. A diagnosis is never something a model invented.
Approve
Each recommendation becomes a pending approval carrying the exact change, the expected impact and the reasoning. Nothing reaches a live ad account until a person says yes.
Act
On approval Zoppl applies the change to the platform — budget, status, bid — inside the caps you set, then records the before and after against the name of whoever approved it.
Measure
Conversions are unified across every source and attributed honestly, with the attribution mode shown on the number. Where confidence is weak, the product says so instead of overclaiming.
WHY AGENCIES TRUST IT
You are handing us your
clients' ad accounts.
We treat that as the highest-consequence thing in the system. Four commitments, each enforced in the product rather than promised in a deck.
Deterministic first, AI second
The diagnosis is arithmetic you can audit — thresholds, windows, deltas. The language model writes the explanation and ranks priority. It cannot invent a finding or change a finding's severity.
Nothing moves without approval
Every change to a live account carries an approval record naming who approved it, and an immutable before/after audit trail. Budget caps are enforced server-side before the platform is ever called.
Your data trains nobody's model
Inference runs on infrastructure we operate, inside our own network. No client data is sent to OpenAI, Anthropic or Google — and none of it is used to train any model, ours included.
Every number shows its source
Provenance and last-sync time sit on every figure, and the attribution mode is always visible. Where the confidence is weak, the product says so instead of overclaiming.
PRICING
Per seat, plus 5% of managed spend.
You never pay ad spend through Zoppl — you pay each platform directly, and the 5% is a software fee calculated on it. Seats are billed in advance; managed spend and usage in arrears, on one invoice you can see itemised at any time.
Studio
Small agencies running a handful of clients.
- Up to 5 client workspaces
- All three operating modes
- Approval-gated automation
- White-label reports
- Email support
Agency
Growing agencies that need portfolio-level visibility.
- Unlimited client workspaces
- Portfolio rollup across clients
- Scheduled report delivery
- Public API + webhooks
- Priority support
Network
Multi-office networks with procurement review.
- Everything in Agency
- Custom contract & invoicing
- Security review support
- Dedicated onboarding
- Named contact
Full breakdown on the pricing page.
BEFORE YOU ASK
Questions agencies actually ask.
Budgets, bids and the status of campaigns, ad groups and ads — on the channels you connect and only for the jobs you enable. Every change is written to an audit trail with the before value, the after value and the name of whoever approved it.
Connect one client. See what it finds.
Bring a single account you already manage. Zoppl syncs it, diagnoses it, and shows you the first set of findings — before you commit to anything.
No card required to connect your first account.